Snapchat Spectacles are Here

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snapchat-sunglasses-600x600 In a press release today, the app formerly known as Snapchat, Snap Inc. unveiled a pair of smart sunglasses that will capture 10-second circular videos at the click of a button. The moments can then be seamlessly streamed full-screen on your phone or in Snap’s Memories section.

Marking the company’s first foray into the product market, the “Spectacles” are sure to be a hot-ticket item this fall – especially considering their reasonable $130 price tag. But despite our appreciation for their design (they come in three cool color ways with mirror lenses) and general curiosity, we can’t help but ask: Are these really necessary? If they don’t crash and burn as quickly as Google Glass, do they stand to threaten what little time left we spend not in front of a screen?

Spectacles bare more than a passing resemblance to the sorts of sunglass brands that are in fashion right now—thick, curved frames with colored mirror lenses that have been popularized by brands like Illesteva—and coupled with their pricing, it feels like Snap has hit on a product that shows how well the company knows its target demographic.

 The inevitable comparisons have been drawn to Google Glass, the company’s ill-received attempt to bring a wearable computer to the mainstream. But with their pricing and marketing, it seems Spectacles are not intended for Silicon Valley utopians or early tech adopters. “I think they are pretty different,” Jan Dawson, the chief analyst at Jackdaw Research, told Quartz. “Spectacles are supposed to be a consumer product that’s fashion first—Glass was about strapping

Time over, personal experience has taught us that it’s not possible to truly live in the moment while simultaneously recording it, so when deliberating the purchase of this flashy toy, or putting the equivalent of a GoPro on our faces, we think we will pass. What about you? Check out the forthcoming frames in the video below, and let us know your stance in the comment section.